Value add at Humber PR at #futurecamp

Humber PR got together this past week to discuss some issues on our minds.

Future Camp on Prezi

How do we add value? How do we stay connected? What advice to you have to future Humber PR students? And perhaps most importantly, what DID we learn this year?

There are so many platforms available to the public these days. You can tweet, blog, facebook, comment, post videos anything you little heart desires!

But how do you add value? Caitlin has compiled a collection of videos that address how some people add value!

Keeping connected in the future is also vastly important. The connections that you make, particularly in school, have the potential to benefit you in the most. Personally I think it is important to be connected and Kiel has a great suggestion for his section! This could be implemented well with 1C as well I think.

What are some of the things that you can do to ensure your contribution is not just noise?!

Well you can contribute authentically for one thing. Make sure that the things that you are saying matter.

Don't talk just for the sake of talking.
That's just silly!

This is one of the biggest things that I learned this semester, it is important to value add, not noise add. Sometimes is it hard to do, you have to be sure to remain authentic to your brand. It seems like I'm not the only one who learned these things, Andrew has some really good things to say about what he learned this year.

We learned so much this past term from our profs and from our classmates, we talked about it and made #futurecamp a trending topic. For some really great people to talk to, follow, tweet check out @shelleyburgoyne, @h_farb, @ZoyaMcGroarty @greenjenschultz or any of my fab #humberpr colleagues.

Broadband connects us all

Public Relations is evolving.
Right now.
This very minute.
And the super cool thing is that right now, this very minute you are a part of it!
Yes you are!
Good for you!!!

Long long ago, in the days of fax machines and snail mail there was Mr. PR. He was a vehicle for discussion and communication he represented the company. He was the a communicator and image maker.

Well not anymore my friends. With the arrival of broadband not only have we lost that funny dial up noise, we have developed into highly connected human beings. So long six degrees of separation hello Six Pixels! The evolution of the Internet has forced us to evolve. And so MR. PR2.0, master of social media, was born.

Broadband burst onto the scene promoting tools such as Blogger and Twitter and Picnik. Everything was accessible, and much easier to use. The people didn't need Mr. PR to communicate the message. They could get the message, or comment on the message, or write the message, sitting on the couch at home. And social involvement keeps growing.

Rise up citizen journalist!! We are listening!

PR2.0 is here and is a discussion the likes of which we have never seen. Deirdre Breakenridge puts into words the importance and relevance of broadband connectivity. It isn't enough to be online, you have to communicate online!!



Or your could ignore it. Your choice.

In order to not drown in social media tools, you need Mr. PR2.0. He can plug you in and turn you on and all together save you because he understands. GenY doesn't want to listen to advertising noise. Just give us the message, or we will write it for you.

And there it is. Broadband has enabled the masses to claim information production and transfer as their own. Mr PR2.0 is there to promote this exchange. Unlike his predecessor , Mr. PR2.0 wants to talk to everyone, all the time, he has social capital. His network is vast and far reaching your probably connected to him right now.