Take a bow

Today marks the second last Monday that I will be attending the Humber College public relations certificate program. I have learned about twitter, Youtube, social networking, PR2.o. I have championed clean trains, advocated for an alcohol free summer and the list goes on and on and on.

It is sad.

Since I was a little girl I have not relished the idea of change. I find it to be rather cumbersome and uncertain. This time around however I find myself looking forward to what comes next in my life. In some ways I have one of my most loved professors, Scott Langdon, to thank for this change in my heart.

Change is something that people look on as very negative, and indeed it can be. The loss of a loved one, a change in address even a new job are all changes that cause pain. What I have come to appreciate this term is change itself. It is still uncertain, and it is still cumbersome but it is also exciting.

Moving forward into my internship and then into the working world I will take the lessons about change with me.

I will also take my CP style book, dictionary and caps and spelling.

I have learned a great deal in the past ten months, met some great new friends and have started to move beyond a fear of change into, at least an acceptance of its inevitability.

Farewell Humber PR. Its been a blast!

Value add at Humber PR at #futurecamp

Humber PR got together this past week to discuss some issues on our minds.

Future Camp on Prezi

How do we add value? How do we stay connected? What advice to you have to future Humber PR students? And perhaps most importantly, what DID we learn this year?

There are so many platforms available to the public these days. You can tweet, blog, facebook, comment, post videos anything you little heart desires!

But how do you add value? Caitlin has compiled a collection of videos that address how some people add value!

Keeping connected in the future is also vastly important. The connections that you make, particularly in school, have the potential to benefit you in the most. Personally I think it is important to be connected and Kiel has a great suggestion for his section! This could be implemented well with 1C as well I think.

What are some of the things that you can do to ensure your contribution is not just noise?!

Well you can contribute authentically for one thing. Make sure that the things that you are saying matter.

Don't talk just for the sake of talking.
That's just silly!

This is one of the biggest things that I learned this semester, it is important to value add, not noise add. Sometimes is it hard to do, you have to be sure to remain authentic to your brand. It seems like I'm not the only one who learned these things, Andrew has some really good things to say about what he learned this year.

We learned so much this past term from our profs and from our classmates, we talked about it and made #futurecamp a trending topic. For some really great people to talk to, follow, tweet check out @shelleyburgoyne, @h_farb, @ZoyaMcGroarty @greenjenschultz or any of my fab #humberpr colleagues.

Clean Trains are what the Red Smarties would do!

Its me again!!

Twice in the same day?!

HOLY CANOLI!!

I wanted to share this slideshare presentation a friend of mine put together. Its really well done and provides allot of information in a short span of time.

Check out Jen's Blog to get some more of her take on things!

So here is her slide share. Enjoy!

The Clean Train Student Coalition

View more presentations from Jennifer Schultz.

New meaning to Talk and Txt

Reading the experiences of other people saves us the headache of finding out for ourselves. Ford caught on to this phenomenon and released their 2010 Ford Fiesta.



Have you seen a billboard?
How about any TV adds?
You haven’t???

Good cuz there aren’t any.

Ford's European social media campaign for the Fiesta

View more presentations from We Are Social .

Ford gave away 100 brand new Ford Fiestas t, with the instructions to blog, tweet, Facebook, Vimeo and all together use their social networks to get the word out about them. The program is called 1 Movement.

Ingenious!

Or is it? What about dissemination of the message? Target audience? Fords image? It could just become a giant game of broken telephone, where everyone takes from it what they want and passes it along.

Ford has handed over the promotional reigns to 100 people who have the social capitol to endorse the product. Using their customers to their best advantage. Not only is the advertising cheaper it also has the potential be more effective. Capitalizing on the recent Toyota fiasco Ford knows that no matter what happens now they are on the right track with this innovative and fun endorsement.

At the end of the day its all about what people talk about! Jen, Shelley, Hayley, Sabrina and Owen each have their own take on this media campaign. So check them out.

Its PR2.0 at its finest!!

What's my Swoosh: Discovering my Personal Brand

The field of Public Relations is exciting and expanding. It is important to be able to sell yourself to a potential employer.

Knowing and understanding what your Personal Brand is will enable you to present yourself thoughtfully and professionally to an employer. It will also help to refine your existing online reputation.

Once you know the answer to "Whats my shoosh" you will be better able to participate in the Public Relations world.

I am a young woman currently studying the field of Public Relations. I have many years of Sales behind me and am always comfortable in front of an audience. Some of the things that I have to offer to a potential employer are highlighted here in my Personal Brand Plan.

Lauren Ramsay Personal Brand. Whats my swoosh.

View more presentations from Humber College.