Broadband connects us all

Public Relations is evolving.
Right now.
This very minute.
And the super cool thing is that right now, this very minute you are a part of it!
Yes you are!
Good for you!!!

Long long ago, in the days of fax machines and snail mail there was Mr. PR. He was a vehicle for discussion and communication he represented the company. He was the a communicator and image maker.

Well not anymore my friends. With the arrival of broadband not only have we lost that funny dial up noise, we have developed into highly connected human beings. So long six degrees of separation hello Six Pixels! The evolution of the Internet has forced us to evolve. And so MR. PR2.0, master of social media, was born.

Broadband burst onto the scene promoting tools such as Blogger and Twitter and Picnik. Everything was accessible, and much easier to use. The people didn't need Mr. PR to communicate the message. They could get the message, or comment on the message, or write the message, sitting on the couch at home. And social involvement keeps growing.

Rise up citizen journalist!! We are listening!

PR2.0 is here and is a discussion the likes of which we have never seen. Deirdre Breakenridge puts into words the importance and relevance of broadband connectivity. It isn't enough to be online, you have to communicate online!!



Or your could ignore it. Your choice.

In order to not drown in social media tools, you need Mr. PR2.0. He can plug you in and turn you on and all together save you because he understands. GenY doesn't want to listen to advertising noise. Just give us the message, or we will write it for you.

And there it is. Broadband has enabled the masses to claim information production and transfer as their own. Mr PR2.0 is there to promote this exchange. Unlike his predecessor , Mr. PR2.0 wants to talk to everyone, all the time, he has social capital. His network is vast and far reaching your probably connected to him right now.

Are you on FarmVille?

Do you have something that distracts you? Something that you can justify wasting time on because it “helps you relax?” For my mom it was Tetris. She plunked down in front of the computer on a trip to Florida and played for the better part of a morning.

She is not alone. I have battled addictions to solitaire and checkers. Facebook was responsible for at least one paper being handed in late in college. Now, it’s FarmVille and I’m not the only one.

FarmVille is an application on Facebook where you plant, grow and harvest your farm. It involves little more than a point and click level of participation and it is HIGHLY addictive. So addictive in fact that Dr. Phil berated a woman his show about her addiction.

Everyone is talking about FarmVille. Facebook has a fan page and hosts the application, Twitter has a thread and there are countless videos on YouTube. Bloggers everywhere are posting hints, cheats and opinions. Gamespot.com posted on the subject. With almost 78 million users FarmVille is the fastest growing application on Facebook. Billions of man hours have been lost to this game.

Most reviews , and there are many, describe FarmVille as a simple game. By requiring very little brain power, FarmVille provides the user with a distraction from life. Just point and click your way to a more attractive and crop filled existence.

What I want to know is this. What is it about FarmVille, The Sims, celebrities and movies that is more attractive than our actual lives? Are we really so boring ourselves?

I don't know about you, but I would like an answer.

Just not right now, my crops need harvesting.