Broadband connects us all

Public Relations is evolving.
Right now.
This very minute.
And the super cool thing is that right now, this very minute you are a part of it!
Yes you are!
Good for you!!!

Long long ago, in the days of fax machines and snail mail there was Mr. PR. He was a vehicle for discussion and communication he represented the company. He was the a communicator and image maker.

Well not anymore my friends. With the arrival of broadband not only have we lost that funny dial up noise, we have developed into highly connected human beings. So long six degrees of separation hello Six Pixels! The evolution of the Internet has forced us to evolve. And so MR. PR2.0, master of social media, was born.

Broadband burst onto the scene promoting tools such as Blogger and Twitter and Picnik. Everything was accessible, and much easier to use. The people didn't need Mr. PR to communicate the message. They could get the message, or comment on the message, or write the message, sitting on the couch at home. And social involvement keeps growing.

Rise up citizen journalist!! We are listening!

PR2.0 is here and is a discussion the likes of which we have never seen. Deirdre Breakenridge puts into words the importance and relevance of broadband connectivity. It isn't enough to be online, you have to communicate online!!



Or your could ignore it. Your choice.

In order to not drown in social media tools, you need Mr. PR2.0. He can plug you in and turn you on and all together save you because he understands. GenY doesn't want to listen to advertising noise. Just give us the message, or we will write it for you.

And there it is. Broadband has enabled the masses to claim information production and transfer as their own. Mr PR2.0 is there to promote this exchange. Unlike his predecessor , Mr. PR2.0 wants to talk to everyone, all the time, he has social capital. His network is vast and far reaching your probably connected to him right now.