New meaning to Talk and Txt

Reading the experiences of other people saves us the headache of finding out for ourselves. Ford caught on to this phenomenon and released their 2010 Ford Fiesta.



Have you seen a billboard?
How about any TV adds?
You haven’t???

Good cuz there aren’t any.

Ford's European social media campaign for the Fiesta

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Ford gave away 100 brand new Ford Fiestas t, with the instructions to blog, tweet, Facebook, Vimeo and all together use their social networks to get the word out about them. The program is called 1 Movement.

Ingenious!

Or is it? What about dissemination of the message? Target audience? Fords image? It could just become a giant game of broken telephone, where everyone takes from it what they want and passes it along.

Ford has handed over the promotional reigns to 100 people who have the social capitol to endorse the product. Using their customers to their best advantage. Not only is the advertising cheaper it also has the potential be more effective. Capitalizing on the recent Toyota fiasco Ford knows that no matter what happens now they are on the right track with this innovative and fun endorsement.

At the end of the day its all about what people talk about! Jen, Shelley, Hayley, Sabrina and Owen each have their own take on this media campaign. So check them out.

Its PR2.0 at its finest!!

You've got Spam

Twitter by nature is friendly.
It has that friendly bird mascot and even when the server is 'down' the whale being hoisted over the ocean is happy you dropped in for a visit.



Unfortunately his name is the Twitter Fail Whale so he's a bit of a Debbie downer.

Twitter is a great tool! It connects you with people and businesses and interests and all the rest in a tidy 140 characters. Send and receive messages, share links, participate in PR2.0.

But OH NO!! Youve got . . . . SPAM!!!!!

In recent weeks tweeters everywhere have been accosted with naughty messages. Suddenly everyone was a horny 23 year old, or on some video somewhere and the variations go on. Generally it was just irritating.

And if you were absent minded enough to open the message then it was all over for you. Your followers got the message and if they opened it their followers got the message and on and on and on.

Thankfully there were people out there nice enough to send instruction on how to rid yourself of this terrible little thing.



Overall it was simple. Delete the offending messages and then change your password.

That's all I had to do? Really?!?!

Its no wonder people and corporations remain resistant to Twitter. If you were one of the unfortunate ones who opened the message and you propositioned all your twitter friends how does that make you look? Not so great!

How can you tell your business they can protect themselves and still access this fantastic tool? Well first of all, don't be a dunce and open fishy messages (oops!), change your password once in a while and other do's and dont's. That's all it takes my friends.

Happy Tweeting!!

What's my Swoosh: Discovering my Personal Brand

The field of Public Relations is exciting and expanding. It is important to be able to sell yourself to a potential employer.

Knowing and understanding what your Personal Brand is will enable you to present yourself thoughtfully and professionally to an employer. It will also help to refine your existing online reputation.

Once you know the answer to "Whats my shoosh" you will be better able to participate in the Public Relations world.

I am a young woman currently studying the field of Public Relations. I have many years of Sales behind me and am always comfortable in front of an audience. Some of the things that I have to offer to a potential employer are highlighted here in my Personal Brand Plan.

Lauren Ramsay Personal Brand. Whats my swoosh.

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